Index Catalog // ScholarsArchive@OSU

When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

Creator:: Tung, Tsun-Yin
Abstract:: This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...
Resource Type:: Dissertation

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Creator:: She, I-Hui
Abstract:: When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
Resource Type:: Masters Thesis

Study of Public Perception in France About A Potential fortuitous Import of Genetically Modified Fish

Creator:: Mariojouls, Catherine, Barrey, Sandrine, and Pucheu, Elodie
Abstract:: DOGMATIS is a multidisciplinary research project funded by the French Research Agency (ANR, programme ANR-OGM 2007-2010). The transgenic technologies have been applied to fish since more than 20 years now and some strains are at the premarket or market stage in countries outside Europe. In Europe the main risk is...
Resource Type:: Research Paper

Structural Changes in Russian Seafood Consumption: An Econometric Analysis of Regional Herring Product Demand

Creator:: Lien, Kristin, Tveterås, Ragnar, and Tveterås, Sigbjørn
Abstract:: Russia is experiencing deep structural changes in many areas. For the seafood industry important developments are large increases in household incomes, development of modern super- and hypermarket distribution channels, and product innovations. In the seafood category consumers are adopting new species and new product forms at a rapid rate. Herring...
Resource Type:: Research Paper

Seafood Labelling and Consumers Choices

Creator:: Lamprakis, Avdelas, Jaffry, Shabbar, and Apostolakis, Alexandros
Abstract:: In recent years, there has been a growing interest of promoting and rewarding the sustainable management in fisheries and aquaculture using product differentiation through eco-labelling and organic labeling respectively. At the same time food safety concerns arise due to the often food crisis experienced worldwide in the past few years....
Resource Type:: Other

Preplanning used in acquisition of children's clothing by women who patronize a free clothing distribution center

Creator:: Klein, Carol Ann
Abstract:: The purpose of this study was to obtain information about clothing acquisition practices of low-income mothers. An interview questionnaire was designed to obtain information about the clothing sources perceived as available to these women, the sources of clothing used, the sources of information used, the preplanning practices used, and demographic...
Resource Type:: Masters Thesis

Preferences About Seafood Safety and Sustainability Among Very Young Children

Creator:: Fernández-Polanco, José, Mueller, Simone, Young, James A., and Llorente, Ignacio
Abstract:: A group of 75 children from 3 to 5 years old from the earliest stages of a Spanish school were the target of an experimental test focused on the consequences of providing information about safety and fisheries sustainability on their preferences when choosing between different seafood presentations and labels. Both...
Resource Type:: Research Paper

Marketing Margins in War-Water and Cold-Water Cultured Fish of Mazandaran Province

Creator:: Mohammadrezaei, Rassl, Haghyghat, Jafar, Ghahremanzadeh, Mohammad, and Ataiy, Kamal
Abstract:: Abstract only.
Resource Type:: Conference Proceeding

Innovators and non-innovators in furniture purchase compared on their creativity, change orientation, and social participation

Creator:: O'Toole, Kathy Sue
Abstract:: The study determines and compares the characteristics of innovators (defined as purchasers of wood furniture of similar line, curve, mass, function, and cost). Null hypotheses were written predicting that there would be no difference between innovation in purchase of furniture and age, creativity, social participation, socio-economic level, exposure to mass...
Resource Type:: Masters Thesis

Factors Affecting the Decision Process of Catfish Consumers: An Empirical Study in the Two Biggest Cities in Vietnam

Creator:: Huynh, Mai Thi Xuan and Myrland, Oystein
Abstract:: The consumption of catfish in Vietnam has not grown enough to match their increased production. The objective of this study is to explore the factors that influence the decision process of catfish consumers in Vietnam. The findings provide information for the Vietnamese catfish industry to better attract more domestic consumers...
Resource Type:: Research Paper

ScholarsArchive@OSU

When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Study of Public Perception in France About A Potential fortuitous Import of Genetically Modified Fish

Structural Changes in Russian Seafood Consumption: An Econometric Analysis of Regional Herring Product Demand

Seafood Labelling and Consumers Choices

Preplanning used in acquisition of children's clothing by women who patronize a free clothing distribution center

Preferences About Seafood Safety and Sustainability Among Very Young Children

Marketing Margins in War-Water and Cold-Water Cultured Fish of Mazandaran Province

Innovators and non-innovators in furniture purchase compared on their creativity, change orientation, and social participation

Factors Affecting the Decision Process of Catfish Consumers: An Empirical Study in the Two Biggest Cities in Vietnam

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