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Filtering by: Creator Lee, Jai-hyo Subject Consumers -- Attitudes

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Creator:

Jai, Tun-Min

Abstract:

The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...

Resource Type:

Dissertation

Full Text:

DISSERTATION OF Tun-Min (Catherine) Jai for the degree of Doctor of Philosophy in Design and Human
Determinants of consumer behavior toward counterfeit products: involvement and the attitude toward brand equity

Creator:

Cheng, Yu-Chi

Abstract:

Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...

Resource Type:

Masters Thesis
When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

Creator:

Tung, Tsun-Yin

Abstract:

This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...

Resource Type:

Dissertation

Full Text:

my friends, Joy Yang, Catherine Jai, and Alex. Joy, thank you for being such a great roommate and