Index Catalog // ScholarsArchive@OSU

Start Over

Filtering by: Subject Consumers -- Taiwan -- Attitudes Subject Clothing and dress -- Taiwan -- Psychological aspects

National culture and clothing values : a cross-national study of Taiwan and United States consumers

Creator:

Hsu, Hsiu-Ju

Abstract:

According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...

Resource Type:

Dissertation