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Filtering by: Creator Fernnandez Polanco, Jose Manuel Subject Seafood -- Marketing

Firms' Margins Using Quality Labels for Seafood Products: Analysis of the Label 'Mejillon de Galicia'

Creator:

Luna Sotorrio, Ladislao, Fernández Polanco, José Manuel, Fernández Sánchez, José Luis, and Llorente García, Ignacio

Abstract:

The aim of this work is to analyse the evolution of profit margins of those firms that have decided to use a PDO label (Mejillón de Galicia in the case of this research) to improve their economic performance and to evaluate the success of this product differentiation strategy. A sample of...

Resource Type:

Presentation

Full Text:

. Dr. José M. Fernández Polanco Prof. Dr. Ladislao Luna Sotorrío Prof. Dr. Ignacio Llorente García
IIFET 2016 Program and Abstract Booklet

Creator:

International Institute of Fisheries Economics and Trade

Abstract:

Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, held July 11-15, 2016 at Aberdeen Exhibition and Conference Center (AECC), Aberdeen, Scotland, UK.

Resource Type:

Conference Proceeding

Date Created:

Full Text:

• Jose Fernadez, Universidad de Cantabria Santander, Spain • Kate Barclay, UTS, Australia • Mafaniso