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  • Consumer preferences for seafood information attributes

    Creator:
    Fonner, Robert C.
    Abstract:
    Changes in consumer preferences have created a need for developing differentiated and higher valued seafood products. Providing consumers with more information about seafood products at the time of purchase has been suggested as a way of differentiating seafood and promoting healthy fisheries. A discrete choice experiment conducted at high-end grocery...
    Resource Type:
    Masters Thesis