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Filtering by: Creator Fernandez, Mercedes Subject Seafood industry -- Congresses

The Creation of Shared Value by Exploiting Synergies of Marketing Tools in Seafood

Creator:

Chapela, Rosa, Santiago, José L., and Fernandez, Mercedes M.

Abstract:

The concept of shared value has been defined by Porter and Cramer as those policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. This concept guides a coordinated process of stakeholders' engagement to...

Resource Type:

Presentation
IIFET 2016 Program and Abstract Booklet

Creator:

International Institute of Fisheries Economics and Trade

Abstract:

Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, held July 11-15, 2016 at Aberdeen Exhibition and Conference Center (AECC), Aberdeen, Scotland, UK.

Resource Type:

Conference Proceeding

Date Created: