Innovation is a key element for a product to achieve market success, but identifying it within product or even defining the term is a difficult task. Identifying innovation has been approached in many different ways. Experts in design engineering may identify innovative designs based on an analysis of a product's...
This work proposes a framework of concept generation and evaluation that takes into consideration the benefit of creativity and innovation in current market trends. By educating engineers in how to increase creativity in concept design and assess it quantitatively, the next generation of designers will be a step ahead of...
Lead-user research is a relatively new marketing research technique, and it has not seen much use in the forest sector. Lead-user research is designed to capture not just the needs of the customer in their own voice but also to involve actual users of goods and/or services in their development....