Reprinted June 1938. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
This study was designed to assess the effects of approval seeking motivation and social cost upon conformity to group norms which were inconsistent with personal values. Utilizing the Asch conformity paradigm, 321 subjects were exposed to a group opinion which was contradictory to one of their personal values. The results...