The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
Vox comm is a digital wireless, voice-operated personal communicator developed as an electrical engineering Senior Design project. It is designed to provide a method for hassle-free, short-range communication. The product platform boasts of low power and small size for a host of usage models. This thesis details the product design...
Hobby activities can be viewed through the lens of informal, free-choice learning. A wide range of hobbies combine fun and learning-intensive practices, and can contribute to scientific literacy. Hobby learning involves clear goal orientation, persistence and effort, and often results in more richly and strongly connected knowledge; traits highly valued...
A compact, low-cost, wireless gamma-ray spectrometer is a tool sought by a number of different organizations in the field of radiation detection. Such a device has applications in emergency response, battlefield assessment, and personal dosimetry. A prototype device fitting this description has been constructed in the Advanced Radiation Instrumentation Laboratory...
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, battlefield assessment, and personal dosimetry. A prototype device fitting this 10
description has been
In this thesis I argue that in contemporary Oregon, the policies and design of group homes for individuals with developmental disabilities emphasizes an ineffective conception of autonomy, and this emphasis should be shifted to provide better opportunities for the growth of individuals both within the homes and in their communities....
The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
The purpose of this research project was to gain a deeper understanding of the
lived experience of faculty of color. More specifically, this project explores how
diversity-related workload expectations impact faculty of color who work in
predominantly white community colleges. Known by various descriptors, the term
used in this research...
The rise of social networking is more prevalent in today's society than ever before. Of the existing social networking platforms, Twitter is widely recognized as operating within the social networking elite. With this rise in social networking comes the challenge to develop new strategies of navigation when presenting one's identity...
Steps and Stikes is an Environmental Arts and Humanities capstone thesis project taking the shape of an art film. The video layers contemporary dance with natural and industrial imagery on a foundation of personal narrative. It engages with contemporary environmental discourse as a choreographed essay, questioning why the environmental movement...
This thesis seeks to better understand the most pressing cultural barriers to progress in the sustainability movement, and to offer suggestions for overcoming barriers. This research includes a two-year long case study of the sustainability movement at OSU, where the researcher coordinated projects encouraging behavior change. Despite increasing severity and...