The present study was a part of a larger research project
investigating the relationships between perceived clothing
deprivation and selected social-psychological, socio-economic,
and social participation variables among high school students.
The purpose of the present study was to investigate the
effects of clothing values and selected demographic
characteristics on perceived...
The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to
"the standards and specifications used by consumers to compare different products and
brands" (p. 51). Many studies have examined the importance of clothing evaluative
criteria used by consumers in their decision making. However, few studies have compared
the clothing...
Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
The purpose of this study was to investigate the relationships among appearance management, dress, and personality. Eight hypotheses were developed that proposed relationships among five personality factors, three appearance management variables, and style of dress. Respondents were 277 undergraduate student subjects enrolled at Oregon State University. Subjects completed two questionnaires:...
The purpose of this study was to determine how the popular writer Wilkie Collins used dress and appearance to bring to light concerns about mental illness in his 1859-60 sensation novel The Woman in White. The method of narrative analysis was used to complete this study. Data sheets were developed...
The purpose of this study was to compare the proposed women's college styles for day and evening in selected magazines to the documented apparel of college women from Oregon State College in the 1949-1957 time period. The historic method and visual analysis methods were used to complete this study. An...
The sinking of the RMS Titanic has achieved a difficult feat – it has remained culturally relevant. The dedication of the general public to understanding Titanic is evident in many avenues of popular and consumer culture. For those individuals who did not get enough of the 1997 Titanic movie, there...
E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...