The increasing popularity of catalog shopping has prompted many retailers to enter the market. Consequently, competition among catalog retailers has escalated. To maintain or expand their customer bases, catalog retailers must now find better ways to serve consumers. Many consumers are apprehensive to shop for apparel via catalog because they...
The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
The present study examined the influence of Crafted With Pride in
the USA stimuli and country of origin on consumers' attitudes toward
and evaluations of clothing. The sample consisted of 112 female
college students enrolled in one of three courses in the College of
Home Economics, Spring term, 1988.
A...
Any woman's wardrobe is important, as it is to a
great extent an indication of her character. A High
School teacher, holding the position she does, as a director
of the aims and ideals of young girls must be especially
careful in her dress. Her clothing should be
neat, well...
The purpose of this study was to identity clothing
purchasing habits of women 60 years of age and over.
Data for this study were obtained from a questionnaire
administered to 94 women, 60 years of age and over, living
in Portland, Corvallis, and Eugene, Oregon. The sample was
analyzed on...
This thesis is a study of the types and numbers of items of apparel in a selected group of Oregon State University women's present college wardrobes and in a college wardrobe they consider to be adequate, the occasions for which each type of clothing is worn, the amount of time...
This thesis is a study of the clothing selection practices and
related problems of a selected group of low-income women enrolled
in work-training programs conducted at Lane Community College,
Eugene, Oregon and Southwestern Oregon Community College, Coos
Bay, Oregon. Sources of clothing, sources of information influencing
selection of clothing, types...
The purpose of this thesis was to compare the 5-hour experimental
(CT 213X) and the two 3-hour existing (CT 210-CT 212) elementary
clothing construction courses at Oregon State University in
terms of the composition of students in each course, the student's
background and the achievement of each group in knowledge...
The study was undertaken for the purpose of investigating the
relationship between clothing behavior and sex, Japanese and American
cultures, feminine or masculine personality types, and sex-role
concepts. The aspects of clothing behavior included in the study are
interest, tolerance, acceptance, and innovation of uni-sex clothing
items, and the femininity-masculinity...
The elderly population in our society is increasing both in number
and proportion, with the life expectancy of women increasing more than
men. Their needs have been given increased attention in recent years.
Many studies have been done on clothing for older women, but few have
dealt with the older...
The purpose of this study was to examine and compare annual work
wardrobe expenditures, work wardrobe expenditure influences, and
selected demographic characteristics of women employed full-time in
five occupational categories: professional and technical, managerial
and administrative, sales, clerical, and other.
The survey questionnaire included an itemized list of 37 wardrobe...
Published November 1961. Reprinted August 1970. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published March 1960. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published December 1957. Reprinted February 1963. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
There is very little research on Iranian women’s style preferences. Because of Islamophobia in the media and tensions between the U.S. and Iran, many Iranian women are portrayed as part of a large, vague bloc of Muslim women who are considered to be outside of fashion and wear shapeless black...
The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided...
The purpose of this study was to investigate differences between fashion innovators and non-fashion innovators in clothing disposal practices defined by the length of time for retaining the clothing item, the ways of discarding clothing, and factors underlying
the discarding of clothing items. Information for the study was obtained with...
The purpose of this study was to develop some comfortable,
expandable maternity garments which were suitable for both home
and street wear. These designs were intended to follow the art
principles of good design, namely: balance, rhythm, proportion,
scale, and emphasis.
The first phase in the exploration of maternity designs...
The main goals of this study were: (1) to develop a combination
of soiling, laundering, and soil detection procedures which would be
accurate, reproducible, and relatively rapid; (2) to develop a quantitative
method to detect artificial soil on fabrics by X-ray fluorescent
spectroscopy; (3) to compare unfinished and Wurlan finished...
The purpose of the study was to investigate the relationships
among satisfaction with clothing, satisfaction with physical appearance,
concern over weight, self-esteem, and participation in leisure-time
activities among a sample of full-time homemakers.
To test these relationships, five measures were used. Satisfaction
with clothing was measured by comparing the actual...
The purpose of this study was to investigate the relationship
between innovativeness in clothing and textiles and; self rating of
innovativeness, adoption leadership, venturesomeness, perceived
sewing competence, age, education, social status characteristics,
social participation, sources of information, and continuation of
learning.
The sample consisted of 67 women who sew who...
The purpose of the study was to investigate relationships among
time orientation, clothing influentials, importance of selected garment
characteristics, sources of clothing information, and clothing values.
The measures developed for the study were a clothing influential
measure, a garment characteristic measure, and a source of clothing
information measure.
Two measures...
This study was designed to provide additional information to
determine: what difference variance in perceived attractiveness made
in perceived support of the feminist movement; what difference type
of garment worn made in perceived support of the feminist movement;
relationship between the judgments regarding perceived support of the
feminist movement and...
Perception between people is part of the process of nonverbal
communication. Person perception including body, facial expression,
facial features, and clothing is part of the process that results
in the formation of impressions of persons by each other.
The purpose of this study was to investigate clothing perception
and develop...
The purpose of this study was to investigate whether
clothing influenced perceptions of personality
characteristics often associated with success in business
environments. Specifically, the study investigated the
effect of clothing on (a) perceptions of task-oriented
abilities of employees in a business setting, (b)
perceptions of relationship-oriented abilities of employees
in...
Published February 1957. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published February 1985. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
The objectives of the study were (1) to determine the differences
in ability of seniors and freshmen to apply principles learned
in a clothing selection course to selection of clothing, (2) to determine
retention of concepts learned in the course, (3) to determine if
age, grades, social class, and occupational...
An individualized beginning construction course, CT 225, was developed
to accommodate students entering the clothing course sequences
with varying amounts of knowledge and skill in the area of construction.
The faculty in the Clothing, Textiles & Related Arts Department at
Oregon State University wanted to determine new students' skills and...
The mother's first thought, when her daughter finishes
her preparatory work and expresses a desire for
College is, "How can I let her go?" This seems the
greatest problem though when she becomes reconciled to
the fact that she must lose her sometime, she debates
with herself, "Is my daughter...
The aim of the study was to explore the possibility of relationships
existing between the warmth and coolness of personal
coloring, certain personality characteristics, and the choice of
warmth or coolness in colors to be used for clothing.
A review of the literature dealing with color preferences indicated
that one...
The purpose of this problem was to compare young, middle-aged, and older women's attitudes concerning clothing, and to see
what influence the husband's position and income had on the clothing
attitudes of the wife.
The problem dealt with five specific aspects of women's dress:
(1) appropriate dress, (2) impressing others,...
The purposes of the study were to explore the possibility of
relationships existing among clothing behavior, attitudes toward
certain clothing standards, interest in clothes, religious orthodoxy,
and conformity among a group of Seventh-day Adventist college girls;
and to determine whether or not factors of socio-economic level,
type of secondary education...
The purpose of this study was to explore relationships between
clothing interest and body awareness, between clothing interest and
selected demographic variables for college men and women, and between
body awareness and selected demographic variables for college men and
women.
To assess these relationships two measures were used. Body
awareness,...
The objectives of the study were: to investigate career women's satisfaction with current career dress; to determine willingness of career women to trade styling options, time, and money for more sizing choices in career dress; to determine the effect of satisfaction on willingness to trade styling options, time, and money;...
Published February 1957. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published January 1989. Reprinted May 1993. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published September 1991. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
This publication is one of a set written to help consumers select and care for today's clothing. Three of the publications -- fibers and fabrics; information found on garment labels; and dyeing and colorfastness -- aid consumers in evaluating clothing and household textiles. Those on laundry aids and laundry detergents...
The trousseau, a clothing custom related to the wedding, is
considered to some extent by most brides today, and the influences
in the selection of these clothes are many. In order to determine
those factors which are influential in the trousseau selection of the
young woman and to interpret the...
The major purpose of this study was to develop a guide to teach
family clothing at the twelfth grade level stressing decision-making in
family concerns.
An interview-questionnaire was administered to Canby Union
High School senior girls to discover information about their families,
to find what they believed was important to...
This thesis is a study of the clothing behavior of disadvantaged
adolescents in a rural community as it relates to the factors of social class, security level, peer acceptance and self-selection of clothing.
This study was selected because very little research in clothing
behavior has been done in disadvantaged rural...
This study assessed the differences between
teachers' opinions and students' responses regarding the
influence of clothing on adolescents' decisions to
participate in social activities.
Survey methodology was used with the final samples
consisting of 336 students and 140 teachers who were drawn
from six high schools located in economically depressed...
The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers' hedonic shopping value is associated with several...
Published February 1956. Reprinted September 1970. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...
The purpose of this study was to identify the most recent
trends in Clothing and Textiles, to find whether any relationship
existed between them, and whether there was difference of emphasis
between large and small schools.
The information about existing trends in Clothing and Textiles
was collected from literature published...
he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
Clothing is wrought with symbolism. Each day when outfits are selected and worn, messages are being sent and received, categorizing the wearer. The self and the many different roles that it plays in society are important factors in determining a personal appearance. We try to reflect our internal concept of...
Researchers have investigated the behavioral and demographic characteristics of fashion innovators, opinion leaders, and innovative communicators in samples drawn from
populations residing outside of Oregon. Therefore, the
purpose of the present study was to examine differences
between innovative communicators and non-innovative
communicators in a sample of Oregon women in their...
The present study was a part of a larger research project
investigating the relationships between perceived clothing
deprivation and selected social-psychological, socio-economic,
and social participation variables among high school students.
The purpose of the present study was to investigate the
effects of clothing values and selected demographic
characteristics on perceived...
According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to
"the standards and specifications used by consumers to compare different products and
brands" (p. 51). Many studies have examined the importance of clothing evaluative
criteria used by consumers in their decision making. However, few studies have compared
the clothing...
Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
The purpose of this study was to investigate the relationships among appearance management, dress, and personality. Eight hypotheses were developed that proposed relationships among five personality factors, three appearance management variables, and style of dress. Respondents were 277 undergraduate student subjects enrolled at Oregon State University. Subjects completed two questionnaires:...
The purpose of this study was to determine how the popular writer Wilkie Collins used dress and appearance to bring to light concerns about mental illness in his 1859-60 sensation novel The Woman in White. The method of narrative analysis was used to complete this study. Data sheets were developed...
The purpose of this study was to compare the proposed women's college styles for day and evening in selected magazines to the documented apparel of college women from Oregon State College in the 1949-1957 time period. The historic method and visual analysis methods were used to complete this study. An...
The sinking of the RMS Titanic has achieved a difficult feat – it has remained culturally relevant. The dedication of the general public to understanding Titanic is evident in many avenues of popular and consumer culture. For those individuals who did not get enough of the 1997 Titanic movie, there...