This study outlines the challenges an entrepreneur faces when trying to innovate using public display of music rights. Public display of music rights are the licenses an individual or business needs to play music for a group of people larger than your immediate family either inside your home or in...
Today’s marketing researchers provide incredible depth of information which explains much consumption behavior in the marketplace. Research into consumer behavior, especially the family of research related to consumer culture theory, provides theory on which cultural phenomena motivate consumers to exhibit the patterns they do in the marketplace. This study uses...
The present study develops and empirically tests a parsimonious new multiple-item scale to measure consumers’ propensities to adopt new technologies. We show that a consumer’s likelihood to embrace new technologies can reliably be measured by a 14-item index that combines assessments of consumers’ positive and negative attitudes towards technology. Consistent...
As the elderly population increases, more family, friends, and paid service providers assist them with consumption activities in a group that the authors conceptualize as the elderly consumption ensemble (ECE). Interviews with members of eight ECEs demonstrate consumption in advanced age as a group phenomenon rather than an individual one,...
This research develops a theoretical account of cultural meanings as integral mechanisms in the normalization of credit/debt. Analysis derives these meanings from the credit/debt discourses and practices of 27 white middle-class consumers in the United States and tracks their negotiation in patterns and trajectories in social and market domains. Discussion...
Green consumerism is an important issue among marketers due to the prevailing green gap (Tseng, 2016). A consumer’s green gap is the distance between the stated importance of protecting the environment and actual behavior (Tseng, 2016). This study strives to understand factors affecting consumer motivations and decisions related to sustainable...
This thesis focuses on creating effective signage for the Oregon State University College of Forestry Research Forests (OSU Research Forests). The OSU Research Forests are a unique setting because they offer space for research, class field trips, active timber harvest, and public recreation. The public interface requires the management at...
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MichelleBarnhart, Committee Member, representing the College of Business Marketing Department
The Confucius Institutes program is a Chinese organization established in 2004 to provide the world with language instruction and increase cultural awareness. The program forms joint venture business models with universities and schools around the world to establish language and culture centers on their school’s campus (“Constitution and By-Laws”). Over...
In the most recent decades, there has been extensive loss of seagrasses within the Indian River Lagoon estuary on the eastern coast of Florida. This decline poses a significant threat to the ecological function of the ecosystem, as well as to the social and economic wellbeing of the surrounding communities....
The impact that Andrew Tate has on his audience paired with the platform he holds has made Andrew Tate one of the most infamous names related to misogyny and “male empowerment”. His ability to connect to his audience and convince them of the superiority of his beliefs allows him to...
The number of children entering foster care is rising, making foster parent retention a critical concern. Significant stressors accompany the role of a foster parent, which may be exacerbated by the current context (e.g., COVID-19). Although stress may influence foster parents’ decision to continue fostering, formal social support may act...
The shoe repair transaction, as it occurs in the 5000 or so remaining shoe repair shops in the United States, is currently unexamined in academic literature for the significance it holds for either shoe repairers or their customers. Making use of both quantitative and qualitative methods of data collection, this...
This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology—a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study...
After the 1996 national welfare reform known as the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA) was enacted with more stringent eligibility and work requirements for the Temporary Assistance for Needy Families (TANF) and the Supplemental Nutrition Assistance Program (SNAP) program, a plethora of analyses have followed assessing the...
The family as a social unit is the earliest and most fundamental socialization influence and is an important contributor to children's development. Studies of family communication patterns (FCP) have emphasized two particular dimensions--a family's conversation orientation and their conformity orientation. However, many studies of FCP and its related outcomes have...
The infection intensity of the monogenetic trematode Gyrodactyus stellatus on laboratory held English sole (Parophrys vetulus) appeared to be influenced by handling stress, substrate, and starvation. In bioassays testing G. stellatus survival times in mucus and serum collected from laboratory held sole at different times during trematode infection, trematode survival...
Cold-season storms are responsible for generating most of the snow that accumulates in mountainous watersheds across the western United States, but with overwhelming evidence of warming temperature trends, this seasonal snowpack is at risk for melt, The vast majority of snow trend studies utilize undifferentiated air temperature records – these...
Terrestrial land use activities present cross-ecosystem threats to riverine and marine species and processes. Specifically, pesticide runoff can disrupt hormonal, reproductive, and developmental processes in aquatic organisms, yet non-point source pollution is difficult to trace and quantify. In Oregon, U.S.A., state and federal forestry pesticide regulations, designed to meet regulatory...
Oncorhynchus mykiss form partially migratory populations with anadromous fish that undergo marine migrations and residents that complete their life cycle in fresh water. Many populations’ anadromous components are threatened or endangered, prompting interest in understanding ecological and evolutionary processes underlying anadromy and residency. In this paper, we synthesize information to...