The increasing popularity of catalog shopping has prompted many retailers to enter the market. Consequently, competition among catalog retailers has escalated. To maintain or expand their customer bases, catalog retailers must now find better ways to serve consumers. Many consumers are apprehensive to shop for apparel via catalog because they...
The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
The present study examined the influence of Crafted With Pride in
the USA stimuli and country of origin on consumers' attitudes toward
and evaluations of clothing. The sample consisted of 112 female
college students enrolled in one of three courses in the College of
Home Economics, Spring term, 1988.
A...
Any woman's wardrobe is important, as it is to a
great extent an indication of her character. A High
School teacher, holding the position she does, as a director
of the aims and ideals of young girls must be especially
careful in her dress. Her clothing should be
neat, well...
The purpose of this study was to identity clothing
purchasing habits of women 60 years of age and over.
Data for this study were obtained from a questionnaire
administered to 94 women, 60 years of age and over, living
in Portland, Corvallis, and Eugene, Oregon. The sample was
analyzed on...
This thesis is a study of the types and numbers of items of apparel in a selected group of Oregon State University women's present college wardrobes and in a college wardrobe they consider to be adequate, the occasions for which each type of clothing is worn, the amount of time...
This thesis is a study of the clothing selection practices and
related problems of a selected group of low-income women enrolled
in work-training programs conducted at Lane Community College,
Eugene, Oregon and Southwestern Oregon Community College, Coos
Bay, Oregon. Sources of clothing, sources of information influencing
selection of clothing, types...
The purpose of this thesis was to compare the 5-hour experimental
(CT 213X) and the two 3-hour existing (CT 210-CT 212) elementary
clothing construction courses at Oregon State University in
terms of the composition of students in each course, the student's
background and the achievement of each group in knowledge...
The study was undertaken for the purpose of investigating the
relationship between clothing behavior and sex, Japanese and American
cultures, feminine or masculine personality types, and sex-role
concepts. The aspects of clothing behavior included in the study are
interest, tolerance, acceptance, and innovation of uni-sex clothing
items, and the femininity-masculinity...
The elderly population in our society is increasing both in number
and proportion, with the life expectancy of women increasing more than
men. Their needs have been given increased attention in recent years.
Many studies have been done on clothing for older women, but few have
dealt with the older...
The purpose of this study was to examine and compare annual work
wardrobe expenditures, work wardrobe expenditure influences, and
selected demographic characteristics of women employed full-time in
five occupational categories: professional and technical, managerial
and administrative, sales, clerical, and other.
The survey questionnaire included an itemized list of 37 wardrobe...
Published November 1961. Reprinted August 1970. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published March 1960. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog