In the summer of 2001 the Oregon Coast Aquarium opened a new exhibit on sharks entitled, "Great White Mystery: What Happened to Surfer Bob?" For the purposes of this study, a survey was designed to determine whether visitors to the new exhibit learned factual information or left with changed attitudes...
This compilation of theses and dissertations (a part of the OSU Bibliographic Series) for the period 1970-1977 reflects this university's emphasis on research and graduate study. It may be viewed as an indicator of the contributions made to the state of Oregon through graduate study and research at Oregon State...
The main theme of this research is the application of geographic techniques in a study involving environmental monitoring and analysis of the associations between landscape and in-stream characteristics in the Pacific Northwest. The geographic techniques used in this study include (1) geographic information systems (GIS) coupled with statistical analysis and...
Advertisers often shy away from graphic, emotionally-charged programming under the assumption that the programming intensity will impair viewer recall, as well as negatively influence viewer perceptions. This paper empirically investigates this assumption and finds that advertisers are at least partially mistaken. We utilize war news programming as a fitting emotional...
Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...