Very little empirical research has been conducted on
Asian Americans as a whole in relation to their consumer
behavior, specifically their clothing behavior. A review of
literature demonstrated that Asian Americans have been
studied from different psychographic and sociological
aspects. However, the apparel shopping behavior of this
market has received...
The children's apparel industry is a fast-growing
industry in the United States. It is important to determine
what factors are considered as the most important when
parents purchase their pre-school children's clothing. To
gain a better understanding of parent-consumers' purchasing
behavior of pre-school children's apparel, this study
focused on parent-consumers'...
Calcium is important to bone health as well as related to a number of health problems such as osteoporosis, hypertension, cardiovascular disease, and some cancers. Calcium intake level was far below the Dietary Reference Intake and dairy product consumption was inconsistent with the Daily Dietary Guidelines among adolescents in Taiwan...
This thesis employs cultural analysis to better understand the meanings consumers have for the brands they consume. This research uses qualitative methods to elicit and analyze the brand meanings alumni and students have of their alma matter and alumni associations. Results from this research suggest that consumption is a ritual...
According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to
"the standards and specifications used by consumers to compare different products and
brands" (p. 51). Many studies have examined the importance of clothing evaluative
criteria used by consumers in their decision making. However, few studies have compared
the clothing...
The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
There is considerable evidence to support the
hypothesis that seafood, poultry and meat are close
substitutes in consumer demand. Thus the relationships
among prices are important in determining consumption
patterns among these protein sources. In addition, there
are at least two kinds of outlets in which seafood, poultry
and meat...
The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...