Quantitative assessments of post-fire effects are key to improving our understanding of ecosystem resilience. While remote sensing technology has allowed us to assess post-fire landscape effects, we are often limited by the lack of information related to pre-fire forest attributes. As a result, our ability to interpret fire effects in...
The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you...
“Quality is Job 1”—this slogan is familiar to many people because it was used by Ford Motor Company for nearly 20 years. All businesses know the importance of quality—with respect to quality of products and quality of service. However, knowing specifically how to manage for quality is another matter. Here...
This thesis combines elements of forestry, interpersonal communication, and rhetoric to describe where residents of Coos Bay and North Bend Oregon obtain information about forests and forest uses, and how they view the credibility of that information. As a qualitative exploratory study, grounded theory methodology was used to develop theme...
By nature, most entrepreneurs are "doers" rather than "planners." At the same time, we know that successful organizations, regardless of their size, must plan for the future. High-level strategic planning such as establishing the long-term direction of the company is critical, but useless without a plan for implementation. This "implementation...
Methods for obtaining accurate, spatially explicit estimates of biomass density in tropical forests are required to reduce uncertainties in the global carbon cycle, and to support international climate agreements and emerging carbon markets. Three-dimensional (3-D) remote sensing techniques sensitive to the vertical structure of vegetation provide a unique opportunity for...
This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
Urban forests are an essential green infrastructure of our cities. Due to the proximity of urban trees to more than 250 million people and the grey infrastructure within United States cities, urban forests are uniquely positioned to provide a host of social, environmental and economic benefits. Careful management that maximizes...
Broad-scale estimates of above ground forest biomass (AGB) are typically produced by applying individual-tree equations to inventory data consisting of measurements from probabilistically or purposively selected trees. The associated uncertainty for these estimates depends primarily on three sources of error that interact and propagate: (1) measurement error, the quality of...
Improving existing and developing completely new products is an important part of maintaining a healthy business. This document outlines key principles of new product development, illustrated through the activities of a small sawmilling company.