A glaring hole exists between academic marketing literature and anecdotal observations on the effect of
interpersonal ties for interfirm exchange. Academic marketing literature, economic perspective in particular, either frowns on
or belittles the impact of interpersonal ties for interfirm exchange. In contrast, we often hear street-smart people say that it...
The Conference Program for IIFET, held July 10-14 in Corvallis, Oregon. Program lists the sessions by date and time and includes the session titles, speakers and paper titles.