The current research investigates the interplay of program suspense, game outcome, advertisement placement, and ad execution on viewer reactions to advertising embedded in sports programming. In support of excitation transfer theory, results indicate that ad emotional response, attitude toward the ad, and attitude toward the brand are heightened immediately following...
Drought resistance among genotypes of Port-Orford-cedar (Chamaecyparis lawsoniana (A. Murr.) Pan., Cupressaceae) seedlings was evaluated both in the field and in the greenhouse. Field water potentials (Ψ) of 5-year-old seedlings were measured at two high-elevation plantation sites where summer drought occurs. Measurements of Ψ were compared to survival two years...
In these tests, phenolic constituents from bark of Shasta red fir were found ineffective as stiffening agents for corrugating medium. Other means of application, however, may be effective.
Gum from inner bark of Shasta red fir was not so effective as a beater additive as was locust bean gum, but...
This work introduces a new methodology to design transportation fuels offering improved efficiency and reduced emissions, aimed to complement both traditional and emerging engine technologies. Many of these emerging technologies are centered around exploiting low temperature combustion (LTC) strategies that offer improved efficiency and reduced emissions. However, a standardized fuel...
One of the biggest hurdles for a juvenile salmonid (Oncorhynchus mykiss) is migrating downstream from freshwater spawning grounds to the ocean. Juveniles from wild broodstock were reared from the South Santiam River for more than 1 year at the Oregon Hatchery Research Center (OHRC) in Alsea, OR. The fish were...