This research examines how marketing strategies of produce managers affect consumer expenditures for fresh apples and pears. The objective of this study is to determine how display size, point-of-purchase material, product origin, product information and display placement impact consumer expenditures for fresh apples and pears. These variables were incorporated into...
Published April 1970. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Small landowners in the state of Oregon find it difficult to be competitive with larger companies to provide traditional forest products to consumers. Additionally, many landowners hope to be profitable from their land, but are not necessarily interested in or have the capability to harvest large tracts of timber. Specialty...
The present study examined the influence of Crafted With Pride in
the USA stimuli and country of origin on consumers' attitudes toward
and evaluations of clothing. The sample consisted of 112 female
college students enrolled in one of three courses in the College of
Home Economics, Spring term, 1988.
A...
The objective of this study was to evaluate the effect of commodity promotion activities on the United States' hazelnut farmer's economic welfare. Commodity promotion activities, such as generic advertising and research, are the responsibilities of government mandated commodity commissions, such as the Hazelnut Marketing Board (HMB). The HMB is a...
The wood products industry is influenced heavily by family ownership along the entire value chain. Although family ownership affects each link of the wood products value chain, there has been little research into the importance of products originating from family forestland. Specific attributes of products, such as origin or environmental...
The purpose of this study was to investigate the marketing strategies of custom clothing home-based business owners by identifying selected demographic characteristics, general business information, marketing strategies, and current and potential future marketing support from members who were custom clothier home-based business owners affiliated with the Professional Association of Custom...