Previous research suggests that fabric store customers
are not satisfied with the service provided in fabric
stores. According to the EBM consumer behavior model
(Engle, Blackwell, Miniard, 1986) and Oliver's consumer
satisfaction/dissatisfaction model (1981), fabric store
customers' dissatisfaction may be a result of their
unfulfilled service expectations. The purpose of...
Researchers have investigated the behavioral and demographic characteristics of fashion innovators, opinion leaders, and innovative communicators in samples drawn from
populations residing outside of Oregon. Therefore, the
purpose of the present study was to examine differences
between innovative communicators and non-innovative
communicators in a sample of Oregon women in their...
Products as diverse as soda-pop, fashion and
automobiles are selling to the tunes of classic and current
pop and rock music. The combination of MTV (Music
Television), the latest audio-visual technology, and the
replacement of movie stars by rock stars as the idols of
contemporary youth (Beckett, 1985; Hartman, 1987),...
The purpose of this study was to investigate differences between fashion innovators and non-fashion innovators in clothing disposal practices defined by the length of time for retaining the clothing item, the ways of discarding clothing, and factors underlying
the discarding of clothing items. Information for the study was obtained with...
The present study examined the influence of Crafted With Pride in
the USA stimuli and country of origin on consumers' attitudes toward
and evaluations of clothing. The sample consisted of 112 female
college students enrolled in one of three courses in the College of
Home Economics, Spring term, 1988.
A...
This undergraduate honors thesis was designed to investigate the relationship between students’ appearances and their college exam performance. The hypothesis was that if a student wears clothing that causes him or her to feel fashionable, professional, attractive, or otherwise well put together, then that student will earn higher marks on...
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Leslie Davis Burns
This undergraduate honors thesis was designed to investigate the
The children's apparel industry is a fast-growing
industry in the United States. It is important to determine
what factors are considered as the most important when
parents purchase their pre-school children's clothing. To
gain a better understanding of parent-consumers' purchasing
behavior of pre-school children's apparel, this study
focused on parent-consumers'...
According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to
"the standards and specifications used by consumers to compare different products and
brands" (p. 51). Many studies have examined the importance of clothing evaluative
criteria used by consumers in their decision making. However, few studies have compared
the clothing...
