The purpose of this study was to analyze the quality
of information fabric salespersons gave in three types of
stores to answer five specific consumer questions on
aesthetics, fiber content, sewing techniques, amount of
fabric needed, and notions and relate these answers to four
items of background information: general education,...
Previous research suggests that fabric store customers
are not satisfied with the service provided in fabric
stores. According to the EBM consumer behavior model
(Engle, Blackwell, Miniard, 1986) and Oliver's consumer
satisfaction/dissatisfaction model (1981), fabric store
customers' dissatisfaction may be a result of their
unfulfilled service expectations. The purpose of...