Index Catalog // ScholarsArchive@OSU

Creator:: Fukumura, Dawn H.
Abstract:: The purpose of the present study was to test the selfconcept and store image congruency theory with an elderly population. The self-concept and store image congruency theory predicts that individuals patronize stores that they perceive as having an image similar to their own self-concept (Martineau, 1958). The present study specifically...
Resource Type:: Masters Thesis
Full Text:: Master of Science in Apparel, Interiors, Housing and Merchandising presented on April 24, 1990. Title

Creator:: Hennessy, Karen E.
Abstract:: Products as diverse as soda-pop, fashion and automobiles are selling to the tunes of classic and current pop and rock music. The combination of MTV (Music Television), the latest audio-visual technology, and the replacement of movie stars by rock stars as the idols of contemporary youth (Beckett, 1985; Hartman, 1987),...
Resource Type:: Masters Thesis
Full Text:: The effect of music in fashion video advertisements on

Creator:: Kwon, Kyoung-nan
Abstract:: The adoption process is an information seeking and information-processing activity (Rogers, 1983,p. 21). Fashion information which consumers receive from various sources directly affects their decision to adopt or reject a style (Sproles, 1979, p. 173). Research has shown that consumers vary in their use of fashion information sources during the...
Resource Type:: Masters Thesis
Full Text:: Korean and U.S. college women's fashion information

Creator:: Johnson, Cheryl Cruzan
Abstract:: Researchers have investigated the behavioral and demographic characteristics of fashion innovators, opinion leaders, and innovative communicators in samples drawn from populations residing outside of Oregon. Therefore, the purpose of the present study was to examine differences between innovative communicators and non-innovative communicators in a sample of Oregon women in their...
Resource Type:: Masters Thesis
Full Text:: Relationship between fashion leadership and apparel

Creator:: Ho, Shan-hsin Angie
Abstract:: Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans have been studied from different psychographic and sociological aspects. However, the apparel shopping behavior of this market has received...
Resource Type:: Masters Thesis
Full Text:: the degree of Master of Science in Apparel. Interiors, Housing and Merchandising presented on

Creator:: Kim, Mi-Jung
Abstract:: The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how...
Resource Type:: Dissertation
Full Text:: , worn in public, and subject to fluctuating fashion trends (Laurent & Kapferer, 1985

Creator:: Shin, KoEun
Abstract:: The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
Resource Type:: Masters Thesis

Creator:: Seo, Min Jeong
Abstract:: The contributions of Korean immigrant-owned fashion companies (KIOFCs) are increasing in the U.S. fashion industry. This study explored more deeply how KIOFCs can obtain competitiveness in the fiercely competitive fashion market. Specifically, this study 1) described the prominent characteristics of KIOFCs in the Los Angeles area, 2) investigated the multidimensional...
Resource Type:: Dissertation
Full Text:: , 2015. Title: Social Capital, Capabilities, and Performance of Korean Immigrant-Owned Fashion

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