This study applied brand choice model and stated preference data collected in French context by means of choice experiment to investigate value of intrinsic and extrinsic attributes of various fresh seafood species. The estimated models show that the extrinsic attributes (i.e. product forms, production method, and product origin) and intrinsic...
Demand structure and market segmentation for seafood have been investigated intensively. However, most the researches so far applied traditional demand analysis and descriptive segmentation approach by separated models. The traditional demand analysis assuming consumer homogeneity, behavior consistence, and using aggregate data may result biased estimation, while the segmentation based on...