Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance
delivery of personalized advertising. This type of profiling relies on automated processes that mine databases
containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about
privacy and data protection. This second article...
Full Text:
September 2010
King, NancyJ.
College of Business, Oregon State University, U.S.A.
Jessen
Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance
delivery of personalized advertising. This type of profiling relies on automated processes that mine databases
containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about
privacy and data protection. This second article...
Smart meters are being installed in consumers’ homes as both Europe and the United States move to the smart grid of intelligent energy networks. Yet not all homeowners are willing recipients and some demand to “opt out”. When balancing consumer privacy and data protection rights with the important societal benefits...
Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance delivery of personalized advertising. This type of profiling relies on automated processes that mine databases
containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about
privacy and data protection. This second article...
Mobile customers are being tracked and profiled by behavioural advertisers to be able to send them personalized advertising. This process involves data mining consumer databases containing personally-identifying or anonymous data and it raises a host of important privacy concerns. This article, the first in a two part series on consumer...
The study applies the Stimulus–Organism–Response (SOR) model and Social Contract Theory to investigate the effect of behavioral practices scenarios (stimulus) on consumers’ evaluations of their online shopping experiences (internal organism) and repurchase intention toward online retailers (external response). The findings suggest there is a disconnect between online shoppers and their...
The purposes of this study were to explore the relationship of
cognitive complexity to norms and sanctions for the traditional family
roles; to investigate intergenerational relationships involving
roles and cognitive structures and to estimate the reliability of
the questions from the Washington Role Inventory regarding norms
and sanctions for the...
Commercial vats of Chardonnay and Pinot Noir were
inoculated during yeast fermentation with starter cultures
containing 10⁷ - 10⁹ cfu/ml of the malolactic bacteria
Leuconostoc oenos Erla and Ey2d in lots ranging from 55 to
4,000 gallons. Chardonnay inoculated with Ey2d completed
MLF in an average of 56 days at...
We have developed simple and inexpensive laser systems
using grating-feedback diode lasers with electronic feedback to the
injection current. These grating-feedback lasers can be
continuously scanned up to 10 GHz and have a linewidth of 150 kHz.
The three electronic frequency-stabilization systems we developed
use polarization spectroscopy, etalon transmission and...
Frankia from root nodules of nine different species of Ceanothus were
characterized. DNA was amplified directly from nodular material using the polymerase
chain reaction (PCR). The amplified region includes the 3' end of the 16S rRNA gene,
the intergenic spacer (IGS), and a large portion of the 23S rRNA gene....