The study compared fresh fish and smoked fish marketing in Adamawa state. Primary data were collected with the aid of well-structured questionnaires from marketers in 13 major fish markets in seven local government area of Adamawa state. Findings from the study revealed that majority of the fish sellers were female...
The study compared fresh fish and smoked fish marketing in Adamawa state. Primary data were collected with the aid of well-structured questionnaires from marketers in 13 major fish markets in seven local government area of Adamawa state. Findings from the study revealed that majority of the fish sellers were female...
Full Text:
the right place, at the right price and at the right time to fully satisfy the consumer [7, 8].
Fish