In order for the fisheries to recover from the Fukushima Disaster, we investigated that how much the Japanese consumers are willing to pay (WTP) for seafood caught in Fukushima and the adjacent regions. Since market data of Fukushima seafood are not available, we conducted hypothetical survey (conjoint analysis) to measure...
We investigated whether the spill of radioactive materials from the Fukushima nuclear plant into the Pacific Ocean has had a negative impact on demand for cod and pollock in wholesale markets in Japan between January 2004 and July 2013. A Bai and Perron structural break test detected several break points...
Demand for unshelled oysters has recently risen in Japan as oyster bars gain popularity among consumers. This study undertook consumer preference research to evaluate a new brand of unspawned oysters, Amakoro, compared with conventional oysters. We surveyed the willingness-to-pay (WTP) for both oyster types as well as consumers evaluation of...