Index Catalog // ScholarsArchive@OSU

Building brand equity for unfamiliar Asian brands' entry into global markets

Creator:: Song, Sarah Sungsook
Abstract:: The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
Resource Type:: Dissertation
Full Text:: towards Asian product origins have been changing in the last few decades, examining the level of

Quality driven collaborative decision making for product development under the influence of trustworthiness

Creator:: Meier, Stefan
Abstract:: The focus of this study is the effective prioritization of customer requirements in collaborative product development. The CR priorities are often retrieved by questioning and interviewing targeted customers. But the targeted customer might not always be easily questioned, because they might not always be obvious or clearly known. If customers...
Resource Type:: Masters Thesis
Full Text:: Marketing and Sales Product Procurement Resource allocation Figure 1.2 Major Aspects Contributing

Quantifying product development efforts : a methodology

Creator:: Boer, Michael R.
Abstract:: Product development efforts are extremely important to a company's success in today's global competitive business environment. Yet, these highly consequential efforts are terribly nebulous to a point that past experiences are inherently underutilized. This thesis demonstrates a methodology to quantify past product development efforts in an attempt to better utilize...
Resource Type:: Masters Thesis
Full Text:: . However, most, if not all, would agree that this process of creating a new product involves different

A theory of product design process measurement

Creator:: Wright, Alan Louis
Abstract:: This dissertation approaches the problem of how to design process measurements by identifying process attributes which are common to all product development processes. By classifying the generic attributes of a product development process and their relationships, a framework is established which gives definition and context to individual measurements. At the...
Resource Type:: Dissertation
Full Text:: .............................. 90 3.2.1 Identify the new product development process ......... 92 TABLE OF CONTENTS

A model of Pacific Rim log and lumber markets : structure and projections

Creator:: Katz, Andres
Abstract:: To facilitate policy making and improve understanding of issues facing the New Zealand forest sector, a spatial equilibrium model was developed for log and lumber trade in the Pacific Rim. Regions included in the model were New Zealand, Chile, Australia, Japan, Eastern Canada, British Columbia: Coast and Interior, and the...
Resource Type:: Dissertation

Manufacturing flexibility in new product development : perceptions and implications of new product performance

Creator:: Larso, Dwi
Abstract:: New product development has been considered a key success factor for today's businesses. Long term survival of many manufacturing organizations depends on how successful organizations are introducing new products to compete in existing markets or in creating new markets. Despite the importance of new product development, many manufacturing organizations face...
Resource Type:: Dissertation
Full Text:: testing the relationship between marketing and new product performance. 1.4.3 Hypothesis Three

Pertinent facts on salvage of New England timber

Creator:: Forest Products Laboratory (U.S.)
Resource Type:: Technical Report
Full Text:: the storage, con - version, and marketing of New England timber felled by the hurricane o f September

Fruit prices on the New York market and factors which may affect them : a statistical study of the New York fruit auction

Creator:: Reed, Elbert Edwin
Resource Type:: Masters Thesis

A study of the application of lean practices to new product development processes

Creator:: Choothian, Woraruthai
Abstract:: The application of lean to new product development (NPD) processes has been claimed to generate positive impact on NPD performance. There are very few empirical studies, however, on how organizations should apply lean practices or on the exact nature of the impact of lean on NPD performance. To further understand...
Resource Type:: Dissertation
Full Text:: A Study of the Application of Lean Practices to New Product

Developing and maintaining customer contacts

Creator:: Oregon State University. Extension Service, Smith, Robert, and Hansen, Eric, 1968-
Abstract:: It has been estimated that a business loses 20 percent of its customers annually. These losses may be a result of competitors’ activities, changing material requirements, changes in purchasing policies, relocation, business failures, retirements, mergers, death, or litigation. In some commodity-like forest products, this percentage may be much higher. Somehow,...
Resource Type:: Technical Report
Full Text:: objectives may be: ■ Introduce a new product ■ Meet new prospects ■ Direct sales ■ Generate sales leads

ScholarsArchive@OSU

Building brand equity for unfamiliar Asian brands' entry into global markets

Quality driven collaborative decision making for product development under the influence of trustworthiness

Quantifying product development efforts : a methodology

A theory of product design process measurement

A model of Pacific Rim log and lumber markets : structure and projections

Manufacturing flexibility in new product development : perceptions and implications of new product performance

Pertinent facts on salvage of New England timber

Fruit prices on the New York market and factors which may affect them : a statistical study of the New York fruit auction

A study of the application of lean practices to new product development processes

Developing and maintaining customer contacts

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