Athletic workout clothing is designed to help the wearer stay comfortable, cool,
and dry. There are several different styles of athletic apparel available at retailers and each individual has a preference as to what is comfortable for him or her. Comfort of clothing has traditionally been related to the fabric...
Substantial research on the functionality of athletic apparel has been conducted; however little consideration has been given to the plus size figure. Societal messages suggest that overweight women are lazy and therefore would not be interested in athletic apparel. The purpose of this study was to determine overweight adult women's...
Introduction: Sports bras offer different levels of breast support and allow for a wide
range of vertical breast motion. Excessive breast motion during exercise causes
discomfort and may discourage participation in regular exercise. Inadequate breast
support may lead to adaptations in a woman's running mechanics. Purpose: This study
aimed to...
The purpose of this study was to determine whether women aged 65
and older are wearing sweatshirts and sweatpants for activewear, and, if so,
to investigate the types of activities they are worn for, reasons for wearing,
feature preferences, and fitting problems. While sweatshirts and sweatpants
have been popularly worn...
As designer it is important to understand the needs and wants of the
consumer. In sportswear design it is particularly important to know what
consumers think they want and what are the physical movements needs which
the apparel must meet. This study was developed to provide the researcher with
a...
The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...
This study was to develop and evaluate a shirt pattern for a wheelchair tennis player to improve comfort using reducing garment strain using a CAD program. For that, seven body movements related to garment strain during play were analyzed. In order to develop a pattern, a morphological matrix was used...
Bicycle commuting is increasing in popularity due to exercise benefits, cost savings, and environmental concerns. Available specialized cycling apparel does not reflect the aesthetic and expressive needs of the bicycle commuter. Urban bicycle commuters need clothing that allows them to bicycle safely and effectively while maintaining their identity as professionals....