Online shopping is one of the fastest growing forms of shopping with sales reaching $141.4 billion in 2004 (Shop.org, 2005). With the tremendous growth of online retailing, and the prevalence of impulse buying today, this study's purpose was to investigate the internal and external factors of impulse buying in an...
The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how...
In many ways, losing a job is like losing part of
yourself. Your lifestyle suddenly changes. Schedules
and routines that controlled a large part of
your time are no longer there. You lose contact
with former co-workers and friends.
A study of student performance in relation to concentrated color
in the environment was conducted in an elementary school near
Portland, Oregon. Third grade classrooms served as laboratories,
with the total third grade student population of 83 students serving as
subjects.
The project covered a four week period of time....
The purpose of this study was to explore the relationships between
the similarity of food preferences among parents and children,
and parent attitudes.
Thirty-five children of preschool ages and their parents served
as subjects for this study. All children were enrolled in preschool
programs established by the = Family Life...
The purpose of the study was to explore the possible acceptance of
metric conversion for clothing sizes and sizing standardization by a
selected sample of female ready-to-wear clothing consumers.
A questionnaire was designed to elicit consumer's positive or negative
attitudes toward metric conversion for clothing sizes and sizing
standardization. The...
Individuals participating in the enviromental sport activity courses of backpacking-orienteering, mountaineering, and scuba diving responded to pre- and post - test trials of the Self-Cathexis Scale ard the Body-Oathexis Scale. Two control groups composed of random samples of the university student population reponded to the Self-Cathexis Scale Body-Cathexis Scale: one...
The purpose of this study was to assess reactions to and
opinions about color and color performance by women ages 45 to 54
years. Hypotheses were developed to test relationships and differences
between both perception and acceptance of color change and:
1) the three primary colors, 2) the two methods...