In order for the fisheries to recover from the Fukushima Disaster, we investigated that how much the Japanese consumers are willing to pay (WTP) for seafood caught in Fukushima and the adjacent regions. Since market data of Fukushima seafood are not available, we conducted hypothetical survey (conjoint analysis) to measure...
We investigated whether the spill of radioactive materials from the Fukushima nuclear plant into the Pacific Ocean has had a negative impact on demand for cod and pollock in wholesale markets in Japan between January 2004 and July 2013. A Bai and Perron structural break test detected several break points...
Demand for unshelled oysters has recently risen in Japan as oyster bars gain popularity among consumers. This study undertook consumer preference research to evaluate a new brand of unspawned oysters, Amakoro, compared with conventional oysters. We surveyed the willingness-to-pay (WTP) for both oyster types as well as consumers evaluation of...
In the market development of sustainable seafood, such as MSC-certified products, the Japanese market is one of
the most important markets if measured by size: it is the largest seafood importer and the second largest
consumer in the world, after China. However, little research has been done on Japanese consumer...
This document provides a summary of a Special Session held at the IIFET 2016 Scotland conference in July 2016. The registration number and title of the special session were 5329: Sustainability of Fisheries and Aquaculture: the Multidisciplinary Approach as a Key for Success. The session was organized by Elisa Ravagnan....