This study focused on the development of a measure of the consumer
preferences of preschool children, the Consumer Preference Test
(CPT). A test-retest procedure was used to obtain a measure of reliability
for the CPT on a sample of 20 Caucasian, middleclass and
above children enrolled in the Child Development...
An investigation was conducted on parental influence
on adolescent's consumer activities in Malaysia. A total
of 4287 Form Four students from 32 randomly selected
schools, with 80 percent of their parents, participated in
this study. A majority of the adolescents were staying
with parents in rural areas. The adolescents received...