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Factors Affecting Consumer's Attitudes Towards Aquaculture

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Abstract
  • Attitudes towards production processes increased their importance over food purchase decissions in recent years. This paper aims to test which factors mainly affects attitudes towards aquaculture. Factors are classified into three groups: demographic, situational, and personal and marketing infuences. Using consumer survey data, factor analysis techniques were used to obtain an attitude meassure from a set of scales. Diferent linear models and fit methods were performed with variables of the three groups of factors to test for significant effects over attitude scores. Significant effects were found with education, ocupation and income. Purchase and consumption place were also found to be significant causes of diferencies across attitudes. Finally Consumer involvement with food safety and sustainability and generic advertising credibility have shown significant effects over attitudes towards aquaculture.
  • Keywords: Consumer attitudes, Food purchase decisions, Safety and sustainability beliefs, Market conditionants, Aquaculture, Advertising credibility, Fisheries Economics
  • Keywords: Consumer attitudes, Food purchase decisions, Safety and sustainability beliefs, Market conditionants, Aquaculture, Advertising credibility, Fisheries Economics
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  • Fernandez-Polanco, Jose, Ladsilao Luna and Jose Luis Fernandez Sanchez. 2008. Factors Affecting Consumer's Attitudes Towards Aquaculture. 12 pages. In: Proceedings of the Fourteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 22-25, 2008, Nha Trang, Vietnam: Achieving a Sustainable Future: Managing Aquaculture, Fishing, Trade and Development. Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2008.
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Déclaration de droits
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  • US National Oceanic and Atmospheric Administration (NOAA) Fisheries Division, The Department of Fisheries and Oceans, Canada; Aquaculture CRSP and AquaFish CRSP; Minh Phu Seafood Corporation; Vietnam Datacommunication Company (VDC); Camau Frozen Seafood Processing Import Export Corporation (Camimex); Long Sinh Limited Company; Mai Linh Group and Nam Viet Corporation.
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