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Can Consumer-Facing Traceability Govern Sustainability?

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Abstract
  • Consumer-facing traceability systems are emerging in the global seafood sector as a way for companies to reduce their reputational risk, access certain markets, and to generally communicate production practices to downstream actors. What are the characteristics of these systems, what benefits do they bring to different value chain actors, and to what extent do they inform or govern sustainable production and consumption? These questions are being asked and answered in a current research program called IFITT: Improving Fisheries Information and Traceability for Tuna, spearheaded by Wageningen University. The framework for this project draws on the theories of value chain and informational governance, analysing if and how improved information generation and transmission alters value chain governance, including enabling upgrading for developing country fisheries. Further to this, IFITT investigates if information from traceability systems can link up with government management systems, to better inform regulatory practices. The scientific agenda for traceability research in the future should include studies aimed at better understanding under what conditions value chain actors stand to benefit from engaging in consumer-facing traceability systems, and what conditions enable these systems to influence consumption and production practices.
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Citation
  • Bush, Simon and M. Bailey. 2014. Can Consumer-Facing Traceability Govern Sustainability? In: Towards ecosystem based management of fisheries: what role can economics play?: Proceedings of the Seventeenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 7-11, 2014, Brisbane, Australia. Complied by Ann L. Shriver & Melissa Errend. Corvallis, OR: International Institute of Fisheries.
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Mot-clé
Subject
Déclaration de droits
Funding Statement (additional comments about funding)
  • Fisheries Research & Development Corporation, World Wildlife Fund, MG Kailis Group, AquaFish Innovation Lab, NOAA Fisheries, The European Association of Fisheries Economists, Japan International Fisheries Research Society, United Nations University, NORAD
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