Graduate Thesis Or Dissertation
 

Visual Imagery On Social Media: Increasing Power Through The Use of Photographs on Social Media

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https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/4x51hp13f

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  • Scholars promote the ability of visual imagery to have a number of political campaigning benefits such as influencing opinions and attitudes and encouraging vibrant, striving democracy while improving the quality of public knowledge and opinion. However, previous research on this subject has failed to identify how presidential candidates display their power on Facebook. Additionally, there is a lack of research on how Obama uses Facebook to display his power visually during the 2008 presidential campaign. In order to respond to these issues, this study uses Kress and Van Leeuwen's (1996) social semiotic analysis in order to determine what visual signs and symbols are serving as references to power and also to establish how Obama's power is being displayed on Facebook. Results of this study show that Obama's display of power was less important during the campaign. In addition, this lack of power is used to put the focus on the American people and the problems they are facing and encourage the development of solutions.
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file details GreenJuliaM2015.pdf 2017-10-20 Público Descargar