Honors College Thesis
 

Evaluating social media attention interventions

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https://ir.library.oregonstate.edu/concern/honors_college_theses/ns064f79m

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  • Social media platforms use many techniques to engage users' attention with their platforms, including notifications, popups, and gamification elements. The impact of social media on physical and mental health has been studied, but limited publicly available research exists on how social media users can be helped to disengage from these platforms, for instance when the opportunity to browse social media is paired with a study task. This study aims to simulate how college students might use social media while attempting to complete a homework assignment. A web application was deployed that displays study materials for mitosis and a simulated social media feed with and without intermittent popup notifications. The ability to disengage from social media feeds is evaluated with time to complete the study task and mouse movement tracking in the web application. It was found that mouse position and time spent studying did not change significantly with the introduction of popups. However, post-test completion time improved significantly with popups, and post-test score improvement is plausible with popups. Therefore, pop-up notifications were shown to improve the learning outcome of the study task, but more research is needed to confirm the mechanisms behind this effect.
  • Keywords: Social media, attention, human-computer interaction, attention intervention
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