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Filtering by: Creator Hoy, M. T. Academic Affiliation College of Forestry Academic Affiliation Wood Science and Engineering

Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study

Creator:

Hansen, Eric

Abstract:

In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external environment, students are asked to recommend a marketing strategy.

Resource Type:

Technical Report

Full Text:

Tr ad e M ag az ine A ds Di er ec t M ail B ro ch ur es H ig hl y P re fe rr ed N
A Case Study on How to Conduct an Industry Performance Review: The North American Paper Industry

Creator:

Paun, Dorothy A.

Abstract:

This case study describes in detail how to conduct a performance review of forest product industries. This case study uses the paper industry for illustration, but the principles and methods presented are such that you will be able to conduct a performance review in any industry.

Resource Type:

Technical Report

Full Text:

STUDY 6 M a r c h 2 0 0 5 A CASE STUDY ON HOW TO CONDUCT AN INDUSTRY PERFORMANCE REVIEW: THE NORTH