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Filtering by: Alternative title ssim Special report 566 Academic Affiliation College of Forestry Academic Affiliation Wood Science and Engineering

Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study

Creator:

Hansen, Eric

Abstract:

In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external environment, students are asked to recommend a marketing strategy.

Resource Type:

Technical Report

Full Text:

. As a result, forest-based companies have received special scrutiny with respect to forest management
Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study

Creator:

Vlosky, Richard P.

Abstract:

In this case, the student is a senior partner in Corporate Planning Group (CPG), a strategy-consulting firm. The principals of National Systems, Inc. (the company) have retained CPG to develop a 5-year strategic marketing program to (1) strengthen current markets and (2) develop new markets for the company’s line of...

Resource Type:

Technical Report

Full Text:

market. NICHE MARKET Special technology is required to attach bar-code labels to wood products, and/or
A Case Study on How to Conduct an Industry Performance Review: The North American Paper Industry

Creator:

Paun, Dorothy A.

Abstract:

This case study describes in detail how to conduct a performance review of forest product industries. This case study uses the paper industry for illustration, but the principles and methods presented are such that you will be able to conduct a performance review in any industry.

Resource Type:

Technical Report

Full Text:

to wood and non-wood products. Each year, we report mergers and acquisitions, which have been common

ScholarsArchive@OSU

Environmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study

Line Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study

A Case Study on How to Conduct an Industry Performance Review: The North American Paper Industry

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