Index Catalog // ScholarsArchive@OSU

Subcultures of Significance: Urbanity-Rurality, Tightness-Looseness, and Risk Perception

Creator:: Frydenlund, Nicole T. L.
Abstract:: Tightness-looseness (TL) is a cultural construct that measures the level of social norms present in a community, and the level of scrutiny of deviance from these norms. This construct offers a unique foundation for investigating how norms influence behavioral processes. Research in TL is relatively young, creating a frontier of...
Resource Type:: Honors College Thesis
Full Text:: _____________________________________________________________________ Colleen Bee, Committee Member, representing the Department of Marketing

A Professional Athlete’s Transition Out of Sport: The Challenges and Opportunities that Pertain to Entering into a New Career

Creator:: Bishop, Sierra A.
Abstract:: Each year, whether it be under voluntary or unvoluntary circumstances, countless professional athletes retire from their sport. Even by the average retirement age of 30, many are still underprepared to face the challenges that accompany the transition. Along with the changes in schedule, identity, and social group, numerous professional athletes...
Resource Type:: Honors College Thesis
Full Text:: _____________________________________________________________________ Colleen Bee, Committee Member, representing Marketing

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Creator:: Stewart, Lauren M.
Abstract:: Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
Resource Type:: Masters Thesis
Full Text:: also like to thank my graduate committee members, Dr. Minjeong Kim, Dr. Colleen Bee and Dr. Mark

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

Creator:: Lee, Jennifer J.
Abstract:: The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...
Resource Type:: Masters Thesis
Full Text:: advices to broaden my perspective. I am also thankful to Dr. Colleen Bee and Dr. Scott Leavengood for

Encoding Accuracy in Interpersonal Relationships : A New Measure of Encoding Ability

Creator:: Raymond, Alyssa M.
Abstract:: The ability to accurately convey an intended nonverbal emotional message is critical for competent interpersonal functioning. To examine encoding ability, a replication of Noller’s (1980) study employing content standard methodology was conducted. This method is essentially an acting task where participants are given a hypothetical social scene within which they...
Resource Type:: Masters Thesis
Full Text:: academic career. My committee members, Drs. Aurora Sherman, Sharyn Clough, and Colleen Bee, and all of my

Sneakerheads’ Assessment of Sneaker Value and Behaviors throughout the Sneaker Ownership Cycle

Creator:: Choi, JIn Woo
Abstract:: The purpose of the present study was to investigate value perceptions and consumption behaviors of sneakerheads who are mixed-role resellers of sneakers. “Sneakerhead” is a term given to those who collect and wear sneakers with a vast amount of effort and resources (Semmelhack, Garcia, Lepri, Willis, & Hatfield, 2015). “Mixed-role...
Resource Type:: Dissertation
Full Text:: thank you to my co-advisors, Dr. Cluver and Dr. Kim, and the committee members, Dr. Bee, Dr. Ebbeck

Establishing new markets for CLT - lessons learned

Creator:: Schwarzmann, Gabriel
Abstract:: CLT is becoming global. New countries and regions increasingly realize the potential of what can be done with CLT. As a result, new markets are forming and new companies are entering the industry. Every new region or country that opens its doors to CLT has its own challenges and opportunities....
Resource Type:: Masters Thesis

Building brand equity for unfamiliar Asian brands' entry into global markets

Creator:: Song, Sarah Sungsook
Abstract:: The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
Resource Type:: Dissertation
Full Text:: memories with you, and make sure to pass on that legacy to my future students. Dr. Colleen Bee, Dr

Physically active adult women's experiences with plus-size athletic apparel

Creator:: Christel, Deborah A.
Abstract:: Substantial research on the functionality of athletic apparel has been conducted; however little consideration has been given to the plus size figure. Societal messages suggest that overweight women are lazy and therefore would not be interested in athletic apparel. The purpose of this study was to determine overweight adult women's...
Resource Type:: Dissertation
Full Text:: appreciation to my other committee members, Dr. Vicki Ebbeck, Dr. Colleen Bee and Dr. Larry Roper. I thank

The consumption and design process of handcrafters : theoretical implications

Creator:: Stannard, Casey Rhea
Abstract:: The overarching purpose of this research was to determine characteristics of raw materials which impacted the consumption and design process of crafters. The characteristics were related to the three levels of design as described by Donald Norman and the concept of linking value in consumer tribes. The specific focus of...
Resource Type:: Dissertation

ScholarsArchive@OSU

Subcultures of Significance: Urbanity-Rurality, Tightness-Looseness, and Risk Perception

A Professional Athlete’s Transition Out of Sport: The Challenges and Opportunities that Pertain to Entering into a New Career

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

Encoding Accuracy in Interpersonal Relationships : A New Measure of Encoding Ability

Sneakerheads’ Assessment of Sneaker Value and Behaviors throughout the Sneaker Ownership Cycle

Establishing new markets for CLT - lessons learned

Building brand equity for unfamiliar Asian brands' entry into global markets

Physically active adult women's experiences with plus-size athletic apparel

The consumption and design process of handcrafters : theoretical implications

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