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Creator:: Bell, Meagon M.
Abstract:: Although designer brand denim apparel has been popular since the early 1980’s, the term “premium denim” is a relatively new concept to the apparel industry. This study investigated evaluative criteria used by female consumers when purchasing premium denim jeans. Previous studies have examined evaluative criteria and its importance in purchasing...
Resource Type:: Masters Thesis
Full Text:: Prestige Seeking Consumer Behavior and Evaluative Criteria of Premium Brand Jeans AN ABSTRACT OF THE

Creator:: Mouhoubi, Farida
Abstract:: This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...
Resource Type:: Masters Thesis
Full Text:: Consumer’ Feeling of Safety and Behavior. Abstract approved: Marilyn A. Read This study

Creator:: Fister, Sarah E.
Abstract:: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
Resource Type:: Masters Thesis
Full Text:: consumer, with intent to positively affect that consumer’s approach behavior” (Fiore et al., 2000, p.29

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: approach and avoidance behavior were the four dependent variables. Consumer involvement was tested as

Creator:: Kaur, Jatinder
Abstract:: The increased ethnic diversity of the U.S. population, including an increase of Indian immigrants, calls for an investigation of the Indian apparel consumption differences among first generation Indians and second generation Indian American females within the United States market. This study examined the Indian apparel consumption behavior of two levels...
Resource Type:: Masters Thesis
Full Text:: theoretical models of consumer behavior that include the influence of cultural background and family

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