Food business entrepreneurs who want to sell new products on retailer shelves need more than a unique product, great packaging, and luck. Successfully selling a product requires money, contacts, distribution, a marketing plan, and aggressive selling. While many food manufacturers handle their own sales, others have discovered that food brokers...
Creating a new food product is exciting; selling it is challenging. The thrill of creating a new product often subsides once the task of developing sales becomes the priority. Sales can be one of the most arduous and emotional aspects of starting a new food company. Many new manufacturers hit...
The food distribution system in the U.S. is complex. Many players—including middlemen—produce, manufacture, transport, distribute, market, and sell every type of food product imaginable. By the time a product is placed on a grocery store shelf, it has traveled countless miles and has been handled by many people. Each person...
Grocery retailing is a big business that impacts every American. Retailers at the end of the food distribution channel greatly influence the food manufacturers at its beginning. Grocery retailers often are the only face that consumers see in the food distribution channel; thus, they are the most powerful gatekeepers between...