Index Catalog // ScholarsArchive@OSU

When things don't work : some insights into why farmers' markets close

Creator:: Stephenson, Garry Owen, Lev, Larry, Brewer, Linda J., and Oregon State University. Extension Service
Abstract:: "The topic of market failure is rarely addressed in the literature. This report represents a starting point. It describes the dynamics of farmers' market startups, closures, and manager turnover. It focuses on two important resources--administrative revenue and labor--used by farmers' markets. Data for a sample of markets that failed are...
Resource Type:: Technical Report
Full Text:: Farmers’ Market Association (OFMA) and the Oregon Department of Agriculture (ODA) and have been produced

Challenges to re-embedding food systems : tracing the decline and revival of a farmers’ market on the edge

Creator:: Murray, Mary K.
Abstract:: A number of researchers view farmers’ markets as an appropriate vehicle for re-embedding food markets into communities (O’Hara & Stagl, 2001, Feenstra, 2002, Lyson, 2005). Amidst astounding growth in the number of farmers’ markets in the United States in recent decades, many markets struggle and fail. Recent research suggests that...
Resource Type:: Masters Thesis
Full Text:: Revival of a Farmers’ Market on the Edge Abstract approved: Garry O. Stephenson A

Evaluation of the 2001 pilot Oregon Senior Farmers' Market Nutrition Program

Creator:: Saylor, Kirsten N.
Abstract:: The Senior Farmers' Market Nutrition Program (SFMNP), piloted in Oregon in 2001, provided $100 worth of vouchers (aka coupons) to low-income seniors to buy fresh local produce from farmers at farmers' markets and roadside stands. Presented in a political ecology framework, this research integrated the perspectives of beneficiaries and their...
Resource Type:: Masters Thesis
Full Text:: 2001 Pilot Oregon Senior Farmers' Market Nutrition Program. Abstract Approved: The Senior Farmers

Tools for rapid market assessments

Creator:: Lev, Larry, Brewer, Linda J., and Stephenson, Garry Owen
Abstract:: Most farmers’ markets lack information to make effective changes and improvements. We have designed three simple, low-cost methods to address the information gaps. The first two—attendance counts and dot surveys—are quantitative and can be used independently by markets. The third method is the more complete Rapid Market Assessment (RMA), which...
Resource Type:: Technical Report
Full Text:: format in 2002 Oregon Small Farms Technical Report No. 6 May 2008 Tools for Rapid Market Assessments

Understanding the link between farmer's market size and management organization

Creator:: Stephenson, Garry Owen, Lev, Larry, Brewer, Linda J., and Oregon State University. Extension Service
Abstract:: "Farmers' markets are valuable market channels for small farmers and important venues for the economic, nutritional, and social lives of communities. Efforts to make farmers' markets sustainable should focus on two influences on markets: external (related to public policy) and internal (related to market management). Well-crafted public policy is needed...
Resource Type:: Technical Report
Full Text:: market size based on the data for Oregon farmers’ markets. Farmers’ Market Management and Organization

Farmer-to-consumer marketing no. 6 : financial management

Creator:: Burt, Lawrence A. and Wolfley, Blair F.
Abstract:: Managing the financial affairs of a direct marketing operation includes: • Raising capital • Identifying financial objectives and creating plans to achieve them • Budgeting for the future flow of cash receipts and disbursements (cash management) • Controlling the use and distribution of funds • Protecting the operation’s assets Capital...
Resource Type:: Technical Report
Full Text:: Farmer-to-Consumer Marketing #6: Financial

Farmer-to-consumer marketing no. 5 : personnel management

Creator:: Oregon State University. Extension Service, Washington State University. Extension, University of Idaho. Extension, United States. Department of Agriculture, Burt, Lawrence A., Wolfley, Blair F., and Pacific Northwest Cooperative Extension
Abstract:: Selecting the right people to meet and serve customers is an important decision in establishing and operating a direct farm market outlet. When selecting and training employees, remember that customers expect a cordial atmosphere and friendly service. You want employees who are alert for opportunities to be of service, who...
Resource Type:: Technical Report
Full Text:: Farmer-to-Consumer Marketing #5: Personnel

Farmer-to-consumer marketing no. 4 : place of business and product quality

Creator:: Oregon State University. Extension Service, Washington State University. Extension, University of Idaho. Extension, United States. Department of Agriculture, Burt, Lawrence A., Wolfley, Blair F., and Pacific Northwest Cooperative Extension
Abstract:: Selecting a good location for a direct farm‑to‑consumer enterprise is of primary importance in direct marketing. Although roadside stands, U-pick operations, and farmers markets can and do operate in different locations and settings, certain key factors contribute to a satisfactory direct market location: • Being on a well‑traveled road near...
Resource Type:: Technical Report
Full Text:: Farmer-to-Consumer Marketing #4: Place of Business

Farmer-to-consumer marketing no. 3 : merchandising, pricing, and promotional strategies

Creator:: Oregon State University. Extension Service, Washington State University. Extension, University of Idaho. Extension, United States. Department of Agriculture, Burt, Lawrence A., Wolfley, Blair F., and Pacific Northwest Cooperative Extension
Abstract:: A successful direct farm maketing business requires a knowledge and understanding of effective marketing and management practices. This publication discusses what services and choices to offer customers and how to price and promote items for sale.
Resource Type:: Technical Report
Full Text:: Farmer-to-Consumer Marketing #3: Merchandising

Farmer-to-consumer marketing no. 2 : production and marketing costs

Creator:: Oregon State University. Extension Service, Washington State University. Extension, University of Idaho. Extension, United States. Department of Agriculture, Burt, Lawrence A., Wolfley, Blair F., and Pacific Northwest Cooperative Extension
Abstract:: Strategies for managing production and marketing costs ensure greater profitability and stability, especially for direct marketers who decide to expand and diversify their operations. In developing these strategies, it is important to understand concepts such as fixed and variable costs, depreciation, and interest. These concepts can help you develop budgets...
Resource Type:: Technical Report
Full Text:: Farmer-to-Consumer Marketing #2: Production and

ScholarsArchive@OSU

When things don't work : some insights into why farmers' markets close

Challenges to re-embedding food systems : tracing the decline and revival of a farmers’ market on the edge

Evaluation of the 2001 pilot Oregon Senior Farmers' Market Nutrition Program

Tools for rapid market assessments

Understanding the link between farmer's market size and management organization

Farmer-to-consumer marketing no. 6 : financial management

Farmer-to-consumer marketing no. 5 : personnel management

Farmer-to-consumer marketing no. 4 : place of business and product quality

Farmer-to-consumer marketing no. 3 : merchandising, pricing, and promotional strategies

Farmer-to-consumer marketing no. 2 : production and marketing costs

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