Index Catalog // ScholarsArchive@OSU

Internal and external trigger cues of impulse buying online

Creator:: Burnett, Sandy E.
Abstract:: Online shopping is one of the fastest growing forms of shopping with sales reaching $141.4 billion in 2004 (Shop.org, 2005). With the tremendous growth of online retailing, and the prevalence of impulse buying today, this study's purpose was to investigate the internal and external factors of impulse buying in an...
Resource Type:: Masters Thesis
Full Text:: self-feelings (Wansink, 1994). 12. Mood management: refers to the process of impulse purchase

Non-industrial textile production as optimal experience : applicability of the Flow Theory to clothing and textiles subject matter

Creator:: Blood, Janet
Abstract:: The purpose of this research study was to test a psychological theory of motivation called the Flow Theory by Csikszentmihalyi as it relates to non-industrial textile production activities. In using the Flow Theory, researchers attempt to explain why individuals continue participation with a specific activity; namely that the activity induces...
Resource Type:: Dissertation
Full Text:: The purpose of this research study was to test a psychological theory of motivation called the Flow

Emotional effect of curvilinear vs. rectilinear forms of furniture in interior settings

Creator:: Dazkir, Sibel Seda
Abstract:: This study focused on people’s emotional responses to curvilinear and rectilinear lines in interior environments. Emotional reactions towards simulated interior settings were tested by having subjects complete an online survey. The survey tested respondents’ emotional reactions triggered by different forms of furniture. The survey included questions about six simulated interior...
Resource Type:: Masters Thesis
Full Text:: environment), the person (psychological, social attributes, conceptions, meaning, educational background

Consumer perceptions of apparel products in Internet shopping

Creator:: Kim, Mi-Jung
Abstract:: The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how...
Resource Type:: Dissertation
Full Text:: purchase decision. Perceived risks also can be attributed to several factors: psychological risk, social

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: years, researchers have applied different organism variables, such as self-congruity (Sirgy, Grewal

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Creator:: Mouhoubi, Farida
Abstract:: This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...
Resource Type:: Masters Thesis
Full Text:: environmental cues on psychological states of customers. A well-lighted and open space, for example

Developing effective presentation strategies for online retailers

Creator:: Yoo, Jungmin
Abstract:: The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
Resource Type:: Dissertation
Full Text:: ” (Kotler, 1973-1974, p. 50) Attitude: “a person‟s evaluation of any psychological object (Ajzen

The Impact of the Correlated Color Temperature of Fluorescent Lighting and its Influence on Student On-Task Behavior in an Elementary School Classroom

Creator:: Pulay, Alana S.
Abstract:: The aim of the study was to determine whether a higher correlated color temperature of the fluorescent lighting in an elementary school classroom influenced student on-task behavior as compared to fluorescent lighting with a lower correlated color temperature. A conceptual theoretical framework on interior lighting and human behavior was developed...
Resource Type:: Dissertation
Full Text:: Pathways of Light Relative to Psychological Functioning ......26 2.4 School System Layers with the

Post-occupancy evaluation of the Linn-Benton Housing Authority lobby and reception office

Creator:: Binder, Susan K.
Abstract:: The research evaluated the remodeled lobby and reception office of the Linn- Benton Housing Authority, Albany, Oregon. Programming goals identified five needs: protect client privacy, provide for orderly queuing at the reception counter, decrease contact time between clients and staff, and improve reception office for attention focused tasks and for...
Resource Type:: Masters Thesis
Full Text:: improved sense of self-worth, sense of confidence and trust identified as professionalism, improved staff

Online product presentation and perceived trustworthiness : the moderating role of gender

Creator:: Marshall, Kerianne
Abstract:: E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
Resource Type:: Masters Thesis
Full Text:: the consumer based on their purchase, psychological risk is a purchase being inconsistent with self

ScholarsArchive@OSU

Internal and external trigger cues of impulse buying online

Non-industrial textile production as optimal experience : applicability of the Flow Theory to clothing and textiles subject matter

Emotional effect of curvilinear vs. rectilinear forms of furniture in interior settings

Consumer perceptions of apparel products in Internet shopping

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Developing effective presentation strategies for online retailers

The Impact of the Correlated Color Temperature of Fluorescent Lighting and its Influence on Student On-Task Behavior in an Elementary School Classroom

Post-occupancy evaluation of the Linn-Benton Housing Authority lobby and reception office

Online product presentation and perceived trustworthiness : the moderating role of gender

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