Index Catalog // ScholarsArchive@OSU

Start Over

Filtering by: Creator Irving, David C. Degree Name Master of Arts (M.A.) Subject Consumer behavior

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

Creator:

Chen, Roger L.

Abstract:

The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...

Resource Type:

Masters Thesis

Full Text:

Deprtment of Anthr,Olpoogy Dean of Graduate 'c Date thesis is presented June 6, 1994 Typed by Roger L
The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Creator:

Mouhoubi, Farida

Abstract:

This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...

Resource Type:

Masters Thesis

Full Text:

: QUESTIONNAIRE…….……………………………………. 92 APPENDIX C: VISUAL STIMULI …………………………………………. 98 LIST OF
Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

Creator:

Harris, Mackenzie Moore

Abstract:

Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...

Resource Type:

Masters Thesis

Full Text:

.......................................................... 90 Appendix A- Taxonomy 91 Appendix B- Survey Responses 92 Appendix C- In Store Observations 93