Index Catalog // ScholarsArchive@OSU

Advertising strategy and anthropology : a focused look at consumers and their organizing devices

Creator:: Whiddon, Jeremiah J.
Abstract:: This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a trained anthropologist can improve advertising strategies. My instruments for conducting this research include an in-depth...
Resource Type:: Masters Thesis
Full Text:: thesis. 21 CHAPTER THREE LITERATURE REVIEW The State of Consumer Research and Advertising Strategy

Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

Creator:: Harris, Mackenzie Moore
Abstract:: Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...
Resource Type:: Masters Thesis
Full Text:: wants of shoppers. The literature on consumer behavior and marketing does not adequately deal with the

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Creator:: Mouhoubi, Farida
Abstract:: This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...
Resource Type:: Masters Thesis
Full Text:: Consumer’ Feeling of Safety and Behavior. Abstract approved: Marilyn A. Read This study

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

Creator:: Chen, Roger L.
Abstract:: The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...
Resource Type:: Masters Thesis
Full Text:: , by reading research work done on related subjects (i.e. social psychology of clothing, consumer

Manufactured science - the attorneys' handmaiden : the influence of industry in occupational disease research during the twentieth century

Creator:: Biegel, Craig A.
Abstract:: Since the early twentieth century, manufacturers of toxic products have attempted to discredit research linking their product with disease. At the same time they have manufactured their own science designed to minimize risks associated with their products. Much of this activity has been conducted by or through corporate attorneys, endeavors...
Resource Type:: Masters Thesis
Full Text:: peer review literature by publishing carefully structured research (and reviews of past research) in

Science, service, and specialized agriculture : the re-invention of the maraschino cherry

Creator:: Jolly, J. Christopher
Abstract:: From 1925 to 1930, Ernest H. Wiegand, a professor of Horticultural Products at Oregon State Agricultural College, developed an improved brining process for cherries. Brined cherries are used in the production of maraschino and glacé cherries, which already had a sizable market in the United States by the 1920s. This...
Resource Type:: Masters Thesis
Full Text:: Agricultural College (now Oregon State University) from 1925 to 1931. Much of the research was done using

Decaying in Storage: The Closures of Three Nuclear Reactors in the Pacific Northwest

Creator:: Oney, Celia E.
Abstract:: People involved in a nuclear activity, whether they are developing it, benefiting from it, or opposing it, see inherent connections between various aspects of nuclear science and technology. This thesis investigates three nuclear sites: a university research reactor, a dual-purpose reactor that produced plutonium for the U.S. military and electricity...
Resource Type:: Masters Thesis
Full Text:: development of the region.5 Less has been written about the role of research reactors in the development

Early Adventures of a Home Economist: Ava B. Milam’s Integration of Science and Home Economics at Oregon Agricultural College, 1911-1921

Creator:: McHugh, Kathleen M.
Abstract:: Across from the Memorial Union on Oregon State University’s campus sits Milam Hall, the former site of the Department of Home Economics. The building is named for Ava Milam Clark, the dean of home economics for thirty-three years, from 1917 to 1950. I aim to understand Ava Milam’s early career...
Resource Type:: Masters Thesis
Full Text:: : Cottonseed, Crisco, and Consumer Ignorance,” The Journal of the Gilded Age and Progressive Era 18, no. 4

On his own terms : William James, identity, and the development of American Psychology

Creator:: Stoller, Kevin R.
Abstract:: William James came of age at a time of great social and intellectual change in the United States. During this period, new professional identities proliferated, and a new culture of professionalization developed with important ramifications for conceptions of individual and social identity. Professionalization was also closely related to key intellectual...
Resource Type:: Masters Thesis
Full Text:: of consumer culture is not particularly relevant to James's early biography. 7 objectivity, often

Morality and materialism : American conservatives and science, 1945-1964

Creator:: Schefke, Brian R.
Abstract:: Following World War II, the United States enjoyed unprecedented power and prestige. The wartime alliance with the Soviet Union quickly collapsed amid mutual suspicion and fear, however, resulting in the Cold War. Science was a significant political component in that ideological conflict. In the United States, inspired by Franklin D....
Resource Type:: Masters Thesis
Full Text:: . Scientific research figured prominently in America's prosecution of the war and, as a result, massive

ScholarsArchive@OSU

Advertising strategy and anthropology : a focused look at consumers and their organizing devices

Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

Manufactured science - the attorneys' handmaiden : the influence of industry in occupational disease research during the twentieth century

Science, service, and specialized agriculture : the re-invention of the maraschino cherry

Decaying in Storage: The Closures of Three Nuclear Reactors in the Pacific Northwest

Early Adventures of a Home Economist: Ava B. Milam’s Integration of Science and Home Economics at Oregon Agricultural College, 1911-1921

On his own terms : William James, identity, and the development of American Psychology

Morality and materialism : American conservatives and science, 1945-1964

Limit your search

Academic Affiliation

Advisor

Commencement Year

Committee Member

Creator

Contributor

Date

Decade

Degree Field

Degree Level

Degree Name

File Format

Language

License

Location

Non-Academic Affiliation

Peer Reviewed

Resource Type

Rights Statement

Subject

Search Constraints

Search Results

Limit your search