Index Catalog // ScholarsArchive@OSU

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:: Zhang, Ruirui
Abstract:: Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
Resource Type:: Masters Thesis
Full Text:: classified online shopping service attributes and online retail store shopping services into four

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Creator:: Fister, Sarah E.
Abstract:: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
Resource Type:: Masters Thesis
Full Text:: and services; a consumer need not be the purchaser of the item or service” (Rosenberg, 1995, p. 45

Factors influencing source credibility of consumer reviews : apparel online shopping

Creator:: Shin, KoEun
Abstract:: The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
Resource Type:: Masters Thesis
Full Text:: exchange opinions and experiences on products and services on the Web, have been successfully practiced

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: : the degree of excitement experienced by an individual in a service environment (Ang & Leong, 1997

In search of the dress : an analysis of the consumer decision making process of brides

Creator:: Weiss, Jennifer D.
Abstract:: The US bridal industry has grown over the last 80 years to become a multibillion dollar industry. Surprisingly, little research has been conducted concerning the consumer behavior of brides. The bride is in a situation where purchase decisions need to be made. She has many things she will purchase over...
Resource Type:: Masters Thesis
Full Text:: , not the product or service (Hansen, Jensen & Solgaard, 2004). Some research using the Theory of

Developing effective presentation strategies for online retailers

Creator:: Yoo, Jungmin
Abstract:: The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
Resource Type:: Dissertation
Full Text:: environment from traditional shopping (e.g., consumers interact with products and services through computer

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Creator:: Mouhoubi, Farida
Abstract:: This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...
Resource Type:: Masters Thesis
Full Text:: illumination to make certain public areas “more hospitable” to gathering for long periods (CPTED handbook

Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

Creator:: Harris, Mackenzie Moore
Abstract:: Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...
Resource Type:: Masters Thesis
Full Text:: ubiquitous, and find their reiteration in the public sphere through popular culture as they "perpetuate

Point of sale nutrition information in one college restaurant : impact on sales and perception of healthfulness

Creator:: Peacock, Sherice A.
Abstract:: An increased frequency of eating meals away from home, increasing portion sizes in foods and a lack of information about the nutrient content of restaurant foods may be important factors related to increases in obesity. Methods to improve the healthfulness of meals eaten away from home have been highly debated....
Resource Type:: Masters Thesis
Full Text:: the family service restaurant menu. The intervention was advertised in both restaurants on posters

ScholarsArchive@OSU

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Factors influencing source credibility of consumer reviews : apparel online shopping

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

In search of the dress : an analysis of the consumer decision making process of brides

Developing effective presentation strategies for online retailers

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

Point of sale nutrition information in one college restaurant : impact on sales and perception of healthfulness

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