Index Catalog // ScholarsArchive@OSU

Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

Creator:: Harris, Mackenzie Moore
Abstract:: Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...
Resource Type:: Masters Thesis
Full Text:: wants of shoppers. The literature on consumer behavior and marketing does not adequately deal with the

The accuracy, applicability and transferability of contingent valuation measures for nonmarket goods

Creator:: Berrens, Robert Patrick, 1962-
Abstract:: Despite several decades of research developments, the survey-based contingent valuation (CV) method remains one of the most controversial topics in environmental economics. As the procedure matures and more applied studies are completed, there is increasing pressure to make the results policy relevant. This research is composed of three distinct yet...
Resource Type:: Dissertation
Full Text:: Experience Specific Variable 159 Testing for Endogeneity on a Contingent Behavior Variable 160 4.9 Potential

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Creator:: Mouhoubi, Farida
Abstract:: This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...
Resource Type:: Masters Thesis
Full Text:: Consumer’ Feeling of Safety and Behavior. Abstract approved: Marilyn A. Read This study

Developing effective presentation strategies for online retailers

Creator:: Yoo, Jungmin
Abstract:: The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
Resource Type:: Dissertation
Full Text:: way to affect a consumer‟s purchase behavior, and researchers have begun to examine the effect of

Sustainable apparel consumption : scale development and validation

Creator:: Zhang, Ruirui
Abstract:: he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
Resource Type:: Dissertation
Full Text:: .  Consuming reusable or recyclable products.  Engaging in responsible and ethical consumer behavior

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:: Zhang, Ruirui
Abstract:: Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
Resource Type:: Masters Thesis
Full Text:: consumer online behavior (Chan & Tai, 2001). Davis, Wang and Lindridge (2007) called for cross-cultural

Being and consuming : the dynamics of self and society in the marketing of alumni association brands

Creator:: Gardels, Adam A.
Abstract:: This thesis employs cultural analysis to better understand the meanings consumers have for the brands they consume. This research uses qualitative methods to elicit and analyze the brand meanings alumni and students have of their alma matter and alumni associations. Results from this research suggest that consumption is a ritual...
Resource Type:: Masters Thesis

The role of knowledge and environmental values on consumer beliefs, attitude, and purchase intention toward leather products

Creator:: Becker, Elizabeth S.
Abstract:: Globally, it is estimated that over 2,518,200 tons of hides and skins were exported in the year 2011 alone, with an estimated world production yield of 23 billion square feet of finished leather (FA0, 2011; Mwinyihija, 2011). While some manufacturers have adopted eco-friendly production methods, most tanneries still practice the...
Resource Type:: Masters Thesis
Full Text:: . To fill in a gap in the current research on consumer behavior and using the Theory of Reasoned

Online product presentation and perceived trustworthiness : the moderating role of gender

Creator:: Marshall, Kerianne
Abstract:: E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
Resource Type:: Masters Thesis
Full Text:: how trust is created online and how it affects consumer behavior online Studies have shown that trust

ScholarsArchive@OSU

Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

The accuracy, applicability and transferability of contingent valuation measures for nonmarket goods

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Developing effective presentation strategies for online retailers

Sustainable apparel consumption : scale development and validation

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Being and consuming : the dynamics of self and society in the marketing of alumni association brands

The role of knowledge and environmental values on consumer beliefs, attitude, and purchase intention toward leather products

Online product presentation and perceived trustworthiness : the moderating role of gender

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