Index Catalog // ScholarsArchive@OSU

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:: Zhang, Ruirui
Abstract:: Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
Resource Type:: Masters Thesis
Full Text:: high quality customer service will be critical for e-retail success in this very competitive market

Factors influencing source credibility of consumer reviews : apparel online shopping

Creator:: Shin, KoEun
Abstract:: The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
Resource Type:: Masters Thesis
Full Text:: Shopping The invention and growth of the Internet introduced a new channel of product and service

The role of knowledge and environmental values on consumer beliefs, attitude, and purchase intention toward leather products

Creator:: Becker, Elizabeth S.
Abstract:: Globally, it is estimated that over 2,518,200 tons of hides and skins were exported in the year 2011 alone, with an estimated world production yield of 23 billion square feet of finished leather (FA0, 2011; Mwinyihija, 2011). While some manufacturers have adopted eco-friendly production methods, most tanneries still practice the...
Resource Type:: Masters Thesis
Full Text:: Action (Fishbein, 1967), Dickson’s (2000) extension of the theory and Dunlap’s (2008) New Ecological

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

Creator:: Chen, Roger L.
Abstract:: The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...
Resource Type:: Masters Thesis
Full Text:: graduated from college, to its list of endorsements, and began to market a new product line named "Air

Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

Creator:: Harris, Mackenzie Moore
Abstract:: Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...
Resource Type:: Masters Thesis
Full Text:: laying about the house, an extra large raincoat, and a brand new very large, state of the art television

Broccoli characteristics that influence consumer purchasing

Creator:: Morris, Shannon Kae
Resource Type:: Masters Thesis
Full Text:: Submitted to Oregon State University in partial fulfillment of the requirements for the degree of

Relationship among involvement characteristics, fashion innovativeness, and fashion opinion leadership of female college students

Creator:: Choi, Mi-Jeong
Resource Type:: Masters Thesis
Full Text:: of alternatives, mix of alternatives in the market (new alternatives) and information availability

Point of sale nutrition information in one college restaurant : impact on sales and perception of healthfulness

Creator:: Peacock, Sherice A.
Abstract:: An increased frequency of eating meals away from home, increasing portion sizes in foods and a lack of information about the nutrient content of restaurant foods may be important factors related to increases in obesity. Methods to improve the healthfulness of meals eaten away from home have been highly debated....
Resource Type:: Masters Thesis
Full Text:: study involved surveying patrons of an Oregon State University campus restaurant both before (pre

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Creator:: Mouhoubi, Farida
Abstract:: This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...
Resource Type:: Masters Thesis
Full Text:: , influences the emotional state of customers, and induces more positive behaviors. Consequently, these

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Creator:: Fister, Sarah E.
Abstract:: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
Resource Type:: Masters Thesis
Full Text:: . Fister A THESIS submitted to Oregon State University in partial fulfillment of

ScholarsArchive@OSU

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Factors influencing source credibility of consumer reviews : apparel online shopping

The role of knowledge and environmental values on consumer beliefs, attitude, and purchase intention toward leather products

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

Broccoli characteristics that influence consumer purchasing

Relationship among involvement characteristics, fashion innovativeness, and fashion opinion leadership of female college students

Point of sale nutrition information in one college restaurant : impact on sales and perception of healthfulness

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Limit your search

Academic Affiliation

Advisor

Commencement Year

Committee Member

Creator

Date

Decade

Degree Field

Degree Level

Degree Name

File Format

Language

License

Non-Academic Affiliation

Peer Reviewed

Resource Type

Rights Statement

Subject

Search Constraints

Search Results

Limit your search