Index Catalog // ScholarsArchive@OSU

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: psychological reactions such as attitudes and behavioral reactions. According to Mehrabian and Russell (1974

Creator:: Mouhoubi, Farida
Abstract:: This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...
Resource Type:: Masters Thesis
Full Text:: environmental cues on psychological states of customers. A well-lighted and open space, for example

Creator:: Yoo, Jungmin
Abstract:: The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
Resource Type:: Dissertation
Full Text:: ” (Kotler, 1973-1974, p. 50) Attitude: “a person‟s evaluation of any psychological object (Ajzen

Creator:: Peacock, Sherice A.
Abstract:: An increased frequency of eating meals away from home, increasing portion sizes in foods and a lack of information about the nutrient content of restaurant foods may be important factors related to increases in obesity. Methods to improve the healthfulness of meals eaten away from home have been highly debated....
Resource Type:: Masters Thesis

Creator:: Choi, Mi-Jeong
Resource Type:: Masters Thesis
Full Text:: innovators and fashion opinion leaders differ in their relationships with several psychological concepts

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