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Creator:: Chang, Eunyoung
Abstract:: The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers' hedonic shopping value is associated with several...
Resource Type:: Dissertation
Full Text:: would also like to thank the remainder of my committee including Dr. Cheryl Jordan, Dr. James

Creator:: Mouhoubi, Farida
Abstract:: This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...
Resource Type:: Masters Thesis
Full Text:: ) and slightly adapted by Donovan and Rossiter (1982) to fit the context of shopping environment. The

Creator:: Cheng, Yu-Chi
Abstract:: Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...
Resource Type:: Masters Thesis
Full Text:: Ratchford (1987), Rossiter, Percy, and Donovan (1991) presented and discussed a newer and improved

Creator:: Zhang, Ruirui
Abstract:: Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
Resource Type:: Masters Thesis
Full Text:: , affects consumers’ purchase intentions and patronage to the store (Donovan & Rossiter, 1982; Dube

Creator:: Jai, Tun-Min
Abstract:: The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
Resource Type:: Dissertation

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