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Filtering by: Subject Display of merchandise -- Psychological aspects

The effects of retail store lighting and shelf height on consumer' feeling of safety and behavior

Creator:

Mouhoubi, Farida

Abstract:

This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience. This...

Resource Type:

Masters Thesis